Product samples can be a great little tool for your business. They give you the opportunity to tell people about your business, they let people “try before they buy”, and so much more. If you are wondering about product samples and how they can work for you, read on!

*Product samples can be stapled to your business card and tucked into your purse. You can hand them out to random people you meet or leave them with your tip when dinning out.

*You can make up “goodie bags” with a catalog, a business card, and a sample or two and hand them out. Or give them to your hair dresser, manicurist, and so on.

*They are great to use during your presentation to make sure people are listening. You can ask questions during your demo and hand them out to whomever gives the correct answer. This really boosts participation!

*You can include a couple in mystery bags for customers to purchase. Figure out your cost per sample and double. Then add it into the total bag cost.

*Include one or two in your hostess gift. This way, she may try something she may not have bought. Think repeat sales.

*You could give a sample to everyone at a party and ask if they could try the product and get back to you about how they like it in a week or so. Then, if they liked it, offer a special on that item for their participation.

Product samples are a great way to help customers and potential customers remember you. You are giving them something more than a business card, or a chance to try before they buy, and that goes a long way, especially in this business.